Hi,
A great piece of content will win the hearts of its audience and be SEO-friendly. How to write SEO optimized copy is easier said than done. However there is a lot of help available.
If your a WordPress user, you have access to search engine optimized tools such as All in One SEO, Yoast and more recently Rank Math is promoting itself as a search engine optimizer of content.
How to Write SEO Optimized Copy and Create Relevant Content.
Regardless of the industry you are involved in relevant content and staying on subject will always be in demand. Bing and Google update their algorithms about 6 or 7 times a day, trying to improve the results for people searching for information.
In addition to that, Google, Bing, in fact all search engines, Duck Duck Go, Yandex etc., have periods throughout the year where their systems are re-calibrated to try and improve the results delivered to people searching for information.
Of course not everyone is happy about this process, but it is what it is, and as content creators we need to try and keep up with what terms people are using when searching for information.
Having content that is relevant is easy enough for many people to do. Having content that is relevant and SEO friendly is a different can of worms altogether. Obviously the best place to start with a your SEO optimized content is with the headline. Lets see how it is done…
A Winning SEO Headline
The first part of getting your article optimized for SEO is sometimes the hardest. Many people I know, and even I do this sometimes, leave the headline until last.
Your headline needs to be a maximum of 75 characters for the permalink. For those new to this look above into the search bar and that is your permalink. In this case it should be the-bare-foot-affiliate.com/how-to-write-seo-optimized-copy. The permalink is “how to write seo optimized copy”
These limits on characters and spacing is standard across the web, and you do not have much margin if your content (or copy), strays out side these limits. Preferably, for the permalink it would be better to be slightly less than 75 words. Other limits include 60 for the title and 160 characters for the excerpt.
The hard part of a headline is it needs to perform 3 main things.
- Keep it short for compliance and appealing
- Is it likely to be something someone would type into a search bar ?
- Configuring it with a title that offers a benefit.
Selecting a Headline for Your Blog Post
Your topic dictates this obviously, but you do need to try for something that will be typed into a search bar, but not so frequently that your article is going to smothered.
Research shows that people rarely ever go past page 3 if they are looking for information on a subject.
You need to be aiming for page 1 of the search results. If you follow these tips you will be there.
I use a keyword finder called Jaaxy You can see how I used it here.
You can try it out it won’t cost you anything, but what I look for is a QSR around 100 with a minimum traffic flow of at least 30. This is called low hanging fruit. Follow the process and you will soar above some of the main players in the page rankings.
There are other ways you can research on Jaaxy to test a term or even brainstorm a term or word. It is best to try it out for yourself, but just experiment, say on finding keywords for your next 15 articles.
I try to quickly select one phrase or keyword and test it in the google search bar, reduce it down (sounds like I am cooking something), to as low a search volume as I can and then use it. The exact search term for the headline on this article is around 1.7 million !
With out that refinement, which is sometimes as simple as shifting words around or deleting one for another, the number of searches could have been over 180 million. Another hack common among experienced marketers is to check what Google autofills as you type in a term.
Obviously no method of selecting a relevant headline is perfect and often this is the reason many content writers and copy writers too, choose to wait until they have finished the article before deciding on keywords for the title. As you can see in the above two screen shots it is only a simple matter of manipulating a couple of words before I got the result I wanted.
Other Tools For Keywords.
Google has Google keyword planner, there are also paid tools like SEMRush and Moz. I prefer All in One SEO and Rank Math over Yoast for my site SEO.
As I write, Rank Math sits beside my text screen and lets me know how I am doing, ticking boxes as it reads the tasks I have completed.
Latent Semantic Indexing (LSI)
This is not a term that I see too much of in any article dealing with search engine optimization. Essentially it is the secondary keywords related to the subject (theme) of this article.
In the panel on the right (beside the text panel), if you click document and scroll down a little you will see “Tags”. “Add new Tag” I think these are redundant and do not add anything.
Many people still like to add their secondary keywords into this box. You can add 5 additional keywords into this section. Depending on your SEO you can add more than one focus keyword.
Your main focus keyword should be your permalink, and add 3 or 4 others used regularly throughout your article. After that I don’t add any more.
If you have an article that is 2,000 even 5,000 words long, Google, Bing or whichever search engine is crawling the article will discover keywords you probably never thought were keywords. That’s why I do not over do it the settings.
So many gurus talks content, content marketing or content writing. Not everyone struggles with content, I find it the easy part. Getting the headline right is just as important as writing useful content. What is the point of useful content or a great story if the title delivers no visitors to read it?
Create a Keyword Strategy
There is way to much emphasis on creating a keyword strategy. I see this and think the gurus have slipped in a good phrase to confuse a newbie.
Copy / content optimization needs some care, in that you are not stuffing keywords into your content.
Pick your titles using SEO keywords, and then write naturally. I think of it this way…
When your writing content, you should be writing for your reader. Google and Bing, actually all search engines are readers. They crawl your articles and catalogue them, if your article is likely to answer a readers question… it will rank well.
Bing the second most popular search engine recently underwent a major make over. Google is undergoing one as I write this. Google now is able to check spelling. It is doing this so it can better unravel and comprehend some of the articles online to see if they would answer a searcher’s request.
After this latest make over Google will be able to rank paragraphs.
The Message from Google themselves…
Quote… “We’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. This technology will improve 7 percent of search queries across all languages as we roll it out globally.” …Unquote.
Optimizing for Mobile. The Role of Themes and Plugins.
Google now has mobile-first indexing, which means that it’s prioritizing that over desktop computers. Your site optimization focus should turn to images and having them compressed so your site loads fast.
The optimization of any website is dependent on the content (including the headline / title), the theme and the plugins. Yoast, All in One SEO and Rank Math are all plugins.
The importance of a theme in all of this, is the coding that allows it to adapt to the different modes of online communication. Desktop, Laptop and Mobile. A themes code could also include other options such as lossy optimization options which can save up to 90% of the file weight with a very small loss of image quality.
For image compression plugins I can recommended two plugins Kraken and Smush. Of course there are others out there, and If you have any comments to make one way or the other on any image compression plugin, I am happy for you to share it here.
A premium theme plays a big part in the optimization of a website. as mentioned above offering things like loosy loading for images, also different typography options ( many premium themes have all 800 of Google’s fonts), and color options for your articles.
The cost of a premium theme varies between $60 and $100, payable each year. When buying a theme check that it is regularly updated. WordPress and many plugins have regular updates and your theme should too.
This is so that your webpage does not have its codes clashing with a updated plugin. For an example of what a premium webpage theme offers have a look here.
Conclusion
As you can see the three important things you need to keep in mind when putting a post together is the title content and compress any images to make sure your page loads fast. The complete process though, is a holistic one involving a optimum website, hosting, plugins and of course the content or copy. If you can follow along with this process you will soon start seeing your efforts giving you the results you desire.
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