Even though you may be fully conversant with the subject you are writing about, if you don’t know how to find keywords for a website, your blog post will be lingering in keyword purgatory.
For the business owner trying to increase the flow of organic traffic to his website, this can seem like a daunting task.
If it is not done right, and done at the beginning of setting up a website or content page, then it is a complete waste of your time and money.
Many bloggers are just posting blogs on their thoughts, daily activities, holidays and really have no use ( or even care ), about keyword research, or page rankings because their posts are only going to family and friends,
For the serious blogger or the SEO writer, and others involved in internet marketing, it is a different ball game and keyword research is the foundation of their work.
So how do you do keyword research for a Website
Generally it starts with a 2 step process.
Better Keyword Research Gets you Better Results.
Identify Keyword Opportunities. keyword research will always get you better results. Before you can target anything, you need to determine what keyword phrases are likely to bring in traffic actually looking for information about whatever you are offering.
For blog writers there are any number of sites to research what people are looking for answers to. These questions could be looked at to measure the value of answering those questions as a blog post, using the question as a headline.
The headline. There are quite a several good keyword search tools available. The one I use is Jaaxy. It is easy to use, it is affordable and it gives me the metrics I need.
I don’t use Google’s free keyword tool. The reason?, Google has advertisers, who pay big dollars to advertise with them, using pay per click and other expensive avenues.
They are not going to keep paying out money if Google is doing the same thing for free. Also, Google is not likely to do anything to upset their revenue flows, and although Google will give out terms people are searching for, they are in no particular order, have very little metrics. My guess is, when Google updates it algorithms, it is unlikely their keyword tool is also updated.
Some people may find a benefit in using Googles free keyword tool. But if you are really serious about having a successful blog or website, then you really do need to look at a paid version of a good keyword Tool.
If your a member of Wealthy Affiliate your membership will include the lite version of Jaaxy Which is great if your just starting out, as it includes a lot of the tools the more expensive versions have. There is also a Free Trial which will give you an idea of what Jaaxy can do.
Step One : The Headline. Google allows a Headline to have 60 characters, including spaces. Google does make allowances, but your focus is having a headline that makes sense and gets searches and fits within the 60 character limit. Long Tail keywords greater than 60 spaces can work, and Google will make allowances for these, so long as they are relevant to the content.
The last guy who did the SEO for your site never got the results you were looking for, so you want to try something for yourself.
You have read blog posts, where they tell you the “what” but not the “How”. you’ve checked out the prices on software, and you are not prepared to outlay upwards of $1000 per month for pages of graphs and wheels and analytics, which would take a computer nerd a year to figure out.
You have also probably read in any number of Blog posts that you need a headline that is high in the searches and has little competition. There is more work to researching keywords than these simplified statements imply. Googles algorithms play a big part in ranking sites as I have previously mentioned here
Here is How Jaaxy can help.
With over 500 Million “brand new” search terms being searched every day, it is important that you have a keyword tool that can offer accurate traffic, competition, and domain insights into billions of keywords.
With the Jaaxy Keyword Research Tool, you are going to be able to quickly discover unique, hot and untouched keywords, that you will then be able to use to drive your SEO and PPC campaigns to new heights.
Lets try an example.
Sebastian runs a tour guide business showing people around Paris. Business is slow, the PPC and the facebook ads are not really paying their way and he has little organic traffic to his website. Rather than spend more money on Advertising, he decides to try and boost the organic traffic visiting his website.
He knows it may not have an immediate effect, but over time this could be the most important step he takes to keep his business sustainable.
He starts by Brainstorming a headline ( on paper ). What does the trip include? , Sightseeing Paris, Bus tours of Paris, Walking tours, Restaurants, or try generic terms, like, Things to do in Paris. 10 best things to do in Paris.
Then he inputs those terms into Jaaxy’s keyword search. this will give him a measurement of how popular a particular search term is. it will also tell him how much competition there is for that search term, as well as alternatives.
In Jaaxy we have the following.
As you can see in the results above, the traffic is not that great on most of them. Paris Sightseeing Tours looks OK. And Sightseeing Paris also looks OK. They make sense and have low competition and reasonable traffic.
Other terms. Things to do in Paris.
Some of these do not make sense. On the right there are other terms he could use to brainstorm further. Paris Sightseeing Tours still looks to offer the best search results for me. Its traffic is not as high as Sightseeing Paris, but it has better SEO and less competition.
Lets check with Google. Out of 20+ million results The exact term (Paris Sightseeing Tours), is number 4 on Googles first Page.
Using this headline, and provided Sebastian has quality content, in a short time he should see his webpage somewhere around here.
Note, the current Google page has Tours, Tickets, Activities in the headline.
My tip here is to Just use the Paris Sightseeing Tours as your headline. I am a big believer in the KISS principle. Google titles allow for 60 spaces.
If your title is longer (A long tail keyword), Google will make exceptions. For a title around 75 – 78 spaces Google will truncate it. It has to make sense though. You can play around with titles longer than 60 Characters.
Google will pull other information from your Meta description or or it may just use your business name.
For paragraph headings. See what other highly ranked search terms there were. Things to do in Paris could be one, Sightseeing Paris could be another.
Then go on to describe the activities the tour will do in Paris, using headings that are already searched for, and then, write good relevant content.
How to Optimize for Search Engines
Keep your topic Narrow and relevant.
You are using a headline and headings that are already searched for by people who might be planning a trip to Paris.
There is no need to try to stuff your content with further keywords. Try not to use the headline more than twice throughout the whole content. It may not be possible to not use parts of the terms, in your content about Paris Sightseeing Tours.
So long as the content flows freely and does not seemed forced then this is okay. Trying to fit keyword phrases where they really make no sense, will only see Google penalize you and rank your content as spam.
Writing for SEO, is writing for your audience, speaking to them conversationally. At the same time, you’re still reaching the search engines and getting indexed.
SEO experts track what works, no one outside of Google knows Googles secret Algorithms, and if they did they are not likely to tell you. The most important ingredient is to have quality content that meets a need.
We could call these Quality Assurance Searches.
Jaaxy offers the following benefits.
1. It will save you hours per week on your research activities, giving you more time to work on other aspects of your business
2. If you want to master keyword research and rank at will, the competition data revealed at Jaaxy for specific keywords is going to give you the true competitive edge.
3. A growing database of 100’s of MILLIONS of keywords, Jaaxy is the most powerful, accurate, and robust keyword research platform on the market.
4. Save, store, share, export and manage all of your keyword research activities with Jaaxy’s state of the art keyword management platform.
5. These tools and more will save you time and money and take your blogging to the next level.
This Video is over a year old and Jaaxy, like any good software has regular updates, but the principles remain the same. How to use Jaaxy
To sign up for a free trial of Jaaxy Go Here.
Disclaimer. By purchasing any products on this site I may make a commission, at no cost to you.