Website Keyword Ranking Tools.
The other day I did a post on Drop Shipping ( one of a few I have done ).
One of the responses I received one was from a guy who said he needed to work on their SEO for their E-Commerce site, and asking what software I use.
I told him I am using Jaxxy, that this keyword ranking tool is the worlds best. Quoted as the worlds most advanced keyword software.
I have never really thought too much about it, certainly I would add alt tags for photos, and try to write good product descripitions.
I figured this guy is trying to cut down on his advertising costs by having organic traffic, or maybe seeing what products are popular.
A Look at some recent data.
A Bright Edge study, completed by analyzing billions of pieces of content, found that organic search engine results are responsible for 51% of all visits to both B2C and B2B websites. (Social media, on the other hand, sends only 5% of visitors to B2C and B2B websites.)
That should tell you that having good search engine optimisation is going to save you money. Less expenditure on Pay Per Clicks, and other advertising mediums.
Note Social Media’s dismal results. Only 5 % of visitors to business to consumer and business to business websites.
Advertising on Social Media.
From the above results it would seem the returns from social media are probably not worth the effort and expenditure put into them.
I have had business owners tell me that advertising on face book generally alternates between a loss and break even (still a loss), with the occasional profitable advertisement, which is usually not enough to make up for the losses.
Granted advertising on face book is a specialized task, and for Instagram and Twitter you need lots of followers to get your product out there.
Often companies and individuals are lost for ideas when the ROI is not meeting expectations, even after re targeting visitors who left their email address after clicking on the advertisement but never bought.
For a lot of business things have not changed too much. They still rely on displays at trade shows and the business card which includes a website and email address underneath the phone and fax number for those who might buy sometime in the future.
Nothing wrong with that, but basically it tells me that the website has been set up just to have a website with no thought given to ranking on the Search Engines or getting organic traffic.
The only people who visit the site will be the ones who have kept the business card, and / or have bought previously.
Maybe it is time for a rethink, and look at a way to have people who need or would desire your product find you, even if they have not heard of you before.
Optimising for Search Engine Optimisation
Many business set up web sites in the name of their company or partnership. This is not really a good way to have a website ranked.
I can understand a company trying for branding, but for the title of your web page “Ted and Mal’s Mower Supplies” is not really going to cut it, even in your local online search directory.
Including more information using highest ranked brands, parts and services are all needed to give Google an complete look at their page.
Everything for a website should be planned before you even buy a domain. The domain name you choose should itself be either a keyword phrase or keyword or very similar to one that has good metrics for searches.
To find these phrases or keywords with good metrics you need a good keyword tool to do this, otherwise you could be days searching through mostly irrelevant data with no metrics on how good or bad a term is.
The tool being used by many successful writers of web pages is Jaaxy.
Jaaxy is a different sort of keyword rank checker. Although it does give you details on your sites rankings after it has been posted.
It provides you with keywords and all the metrics required, before you even start to put content on your site.
It is rated as the most advanced SEO keyword platform in the world. It has a cost, but it is not so prohibitive that only professional SEO writers are able to use it.
The cost structure is set up so that even the person with a small E-commerce store can afford it after a free trial.
About Jaaxy
The screen shot below is from the Jaaxy enterprise platform.
We are looking for good keywords for Dog Training Supplies (as an example). Here you get all the information to check for keyword ranking.
The terms under keyword are actual search terms. As you move across to the right you have the average number of times per month that search term has been used.
The traffic number is the visits to your website if you achieve first page rankings in the search engines. Try to keep 30 as a minimum.
QSR is the number of competing websites ranked in Google for this exact term.
KQI is the keyword quality indicator. Green is good, Yellow is OK, Red is not good.
SEO is score based on traffic and competition. On a scale of 1 – 100. The higher the score the more likely you will rank for this keyword on the first page. (higher is better).
Domains. This tells you which domains are available for those terms
Just an observation, there is 141 competing websites for the term ” Hunting dog training supplies”, It has excellent SEO and nearly 200 monthly searches, yet the.com, . net and. Org domains are available.
Other Features of Jaaxy
Jaaxy keeps your search history and you can save your terms.
It is as simple as ticking the box beside the term and a pop up will give you a choice of saving the term as new term or to an existing set.
Once saved you can export them to a spreadsheet or edit them, the platform is designed for efficiency.
So you are able to keep track of your work, particularly if you are providing a website content writing service or other online writing services.
The Alphabet Soup feature I find, is a good place to start when I am starting something new. I have a blank page and say, for example I need something for machinery sales.
So type in machine sales into the keyword search bar and you get a starting point. See screen shot below.
By clicking on one of these I can then start to analyze the choices offered.
Conclusion
The majority of keyword trackers can only check your position in the search engine rankings after your site is listed, and only if your site has been found by the search engines.
Most marketers haven’t a clue what ranking factors contribute to rankings in Google, whereas which ones will rank your website in search engines such as Bing and Yahoo which rely on completely different ranking factors and algorithms.
Using Jaaxy like a Keyword Research Ninja
To Sign up for a free trial, Click here
Michael
Disclaimer
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copyright©March 2019
Hi Marissa,
I know where your coming from. I have a brother who owns a tool making company. The start up for him was getting meetings with retail company management, doing trade shows,
and all the rest. This is all “back in the day”. He got a web site made, pretty basic, even for back then. So you are right, he still does trade shows, but people these days are more likely to visit a website first rather than make a phone call. I think People (including me ), generally are more inclined to buy off a website than pay over the phone. To many keys for me to push.
His website is a bit more professional these day’s, and it is so beneficial to him because, you can’t be everywhere at once, but your website can. So he picks up sales from mobile mechanics or dealerships in towns he has never heard of. The benefits of course flow both ways. The new customer now has a place to go to for tools, and he gets a new customer, without paying for space a trade show, accommodation, and transport expenses getting to and from a trade show.
Thank you for your interest in this post. I will be doing more SEO posts, I hope you find something useful in those.
Thank you.
Regards,
Michael.
That BrightEdge case study is very interesting. To be quite honest, I hate social media! And that case study makes me excited since I am focusing only on SEO.
The online community where I am part of, encouraged its members to get organic traffic. I never knew anything about SEO (I used to be in the Accounting & Finance industry) but when I finally understand how and why it’s done, I became addicted.
I’ve been to a few companies you were describing – the ones attending trade shows, giving freebies and business cards hoping people will keep their contact details and get back to them in the future.
It’s a hit or miss method but at least they have a chance. One of the startup companies I’ve worked with used that method and added guerilla marketing techniques. The company was eventually sold to a multi-national group for millions of dollars.
Cheers,
Marissa
happy you found it useful Olalekan
Thank you Tushar,
Jaaxy is a good product mainly because it gives the metrics in an easy to read layout.
There are free and less expensive keyword checkers out there, that just give you the words in list format without rating them. There are also some more expensive platforms out there, charging up to $900.00 US per mth or more, that probably deliver information overload on one hand with graphs and pie charts, but are unable to give detail on specific words or phrases when you are trying to zero in on a metric which would work for you.
Regards.
Thanks for sharing this article on barefoot affiliate. It is really informative and helpful. I agree completely with you that for recognition and ranking of a website keyword search is essential and cannot be overlooked. Jaaxy and the use social media marketing are ways in generating traffic to website. This article is really help and an eye opener. Thanks alot for sharing.
Thank you for writing the informative article like this one. The article will be helpful definitely to understand about keywords and how it works. You have written down here about Jaaxy and I already use it for my business purpose. Jaaxy helped me a lot to bring traffic on my site. I have a personal food blogging website and I was badly in need of an idea about keyword. I’m not a professional but I can work so easily with the Jaaxy because through this I can get keyword phrases with a less afford. And I also think that keyword or keyword phrases are more important to run an online business successfully.
Overall thank you again because your article was very helpful to me. I appreciate your writing.
Hi Cherryl,
There are a lot of people who are spending lots of money on social media buying traffic. Get a website, put some products on it, advertise the products. It cannot be sustainable.
I am happy you got something from the article. Always feel free to ask a question here.
Michael.
Thank you for the article. It is very informative. I do agree that it’s a helpful tool in driving traffic to one’s website. I still need to do a lot of work on my keyword search. This article has helped me a bit more in understanding the functions. I appreciate your doing a post on this topic. Without Jaaxy I would be clueless on how to drive traffic to my site.
I was not aware that social media played such a small role in sending traffic to a site. Thanks for the tip.
It’s taken me a while to understand the mechanics of the SEO. But I’m slowly getting the hang of it. We definitely need it to become successful in an online business.
You wrote a comprehensive article on the subject. In simple language that someone like me could understand.
Thank you for the article. It is very informative. I do agree that it’s a helpful tool in driving traffic to one’s website. I still need to do a lot of work on my keyword search. This article has helped me a bit more in understanding the functions. I appreciate your doing a post on this topic. Without Jaaxy I would be clueless on how to drive traffic to my site.
I was not aware that social media played such a small role in sending traffic to a site. Thanks for the tip.
It’s taken me a while to understand the mechanics of the SEO. But I’m slowly getting the hang of it. We definitely need it to become successful in an online business.
You wrote a comprehensive article on the subject. In simple language that someone like me could understand.
Hey,
I read the topics on Seo.I am also supporting you that for website ranking keywords are very important.This article will helpful to understand about keywords and how it works.Keyword is very important for taking a website in a good position. I have known how can I check my website ranking by reading your article. Thanks a lot for this kind of article.
Well put Grace. Thank you.
Hello, great article. I quite agree with you that many companies don’t use or think about keyword or keyword phrases, while buying a domain name, this often affects such companies in the future. The importance of finding good keywords that has good metrics cannot be overemphasized.
The amazing thing is that Jaaxy makes it so easy and less complicated for one to get good keyword phrases. It saves time and it is user friendly, meaning that beginners can make use of the tool like wise professionals.
Jaaxy tool is a veritable tool for anyone that wants to break into the online business, especially in optimizing one’s website for search engines.