Rank Math Website Analysis Tools.
Known as the Swiss army knife of SEO, The Rank Math keyword ranking tool is one of many tools Rank Math has available, to help you check the pulse of your business.
In total there are about 15 built in modules you can enable and configure to your requirements.
If your new to blogging and WordPress, working with Rank Math is a breeze, as everything is explained in an easy to understand format.
Once you have downloaded the plugin (it virtually sets itself up), then it is just a matter of reading through the modules on the various features to get an understanding of what they do and how it will work for you.
The Keyword Ranking Tool
There are 5 parts to it.
- Built in, advanced analytics module from your Google Search Console.
- Google analytics integration
- Rank Tracker
- Keyword position history.
- Ranking keywords for posts.
Lets take a look at how all this fits together.
The built in analytics module from Google Search Console.
The major benefit of this is it allows you to track your keywords and any website errors. As mentioned in this article many bloggers don’t use an seo plugin.
However, when you have a plugin with all of Googles information about your site inside your WordPress dashboard you can see the keywords you rank for, your sitemap status, and any indexing issues.
Add in the Google analytics, and this beats opening up another screen, signing to Google and working your way through another dashboard.
Ok, you may have a big desk with 3 monitors, and pick and choose which screen you need to look at.
For me, I am a traveler, and have only a laptop to work with.
Plus I find a row of menus for other sites in the search bar distracting…
The Rank Tracker and Keyword Position History.
This is also a part of Googles analytics data made easy for you to access. It may not be completely up to date (a few days behind, but close enough), but you get to see which posts are delivering you the best results, and which need working on by looking at the keyword history.
A lot of this is stuff I don’t sweat about.
Once you publish a post it is usually indexed quickly (1- 14 days), however, it may not show up in the rankings for about 3 or 4 months.
While this may give you time to add updates or do edits, you are wasting your time if your expecting good performance results during that time.
It does happen, sometimes you get a surprise. I had one that went to number one spot within a month. 3 weeks later it is on page 5.
Such is the life of a blogger.
Ranking Keywords for Posts.
This little tool is basically a google rank checker and shows you the keywords in each post you are ranking for and tracks their history.
This can be set to 6 months, 3 months or just in the last 7 days.
The benefit obviously, is you can go back and rework your content, if you have keywords that are shown as being popular.
I don’t mean to just stuff them in your content, but there may be a heading or sentence, where it would be suitable to use or replace an existing keyword.
Better still do another article using that keyword. It helps build your authority.
A quick look at some other benefits of using Rank Math
Rank math is designed with the user experience in mind.
Much like a content writer who writes for user intent. Rank Math helps you (the writer) present Google with relevant content it can display to a search request.
This post is informational with no seller intent. So although Rank Math does provide some keywords I can use, and make less work for me in constructing a blog post, I have to keep in mind why I am writing this.
So Google and the other search engines know, it is only information and not an E-Comm site.
There are lots of bloggers who don’t use SEO plugins, because they say they are no longer relevant.
Maybe, but now you also have rank math keyword research included in the modules, and remember Rank Math is a relatively new SEO plugin compared to Yoast or AISEO.
Does it have the best keyword ranking tool?
Probably not, but the fact of the matter is, you can read 5,004,346 different methods to rank on Google, and still have to find what will work for you!
Essentially the process hasn’t changed that much, as you can see from the graph below courtesy of SEMRUSH
Keyword position is an important metric.
Pre-2019 the only way to rank, was to have exact keywords words in an exact order, and added to certain places throughout your content.
The above pic from SEMRUSH shows the Meta description and titles as being of high importance. And that is still and will most probably always will be the case.
These days as long as you can get across to the search engines what your article is about, then you can rank for related keyword phrases.
Rank Math makes it easy with its content AI, a focus on its schema and integration with Google Analytics.
Update Oct. 2023. Rank Math has released a SEO course. You can see that here.