Why drop shipping.
Drop shipping does have the potential to be a very profitable online business. Done with proper due diligence it can be a life changing business. The promotions by the big E-Comm and hosting platforms high light this in their advertising, Selling the sizzle and loading you up with extras after you have bought the sausage. E-Commerce companies such as Salehoo, Shopify, Big E-Commerce are a couple of names that spring to mind.
This look at drop shipping business opportunities should give you the information you need to make an informed decision about whether or not this is a path you want to go down.
I have posted on this subject previously, but I keep seeing knew players entering the E-Commerce hosting sphere and am wondering why is it becoming so more popular now, when you still have Amazon, E-bay as well as old favorites like Etsy and Artfire, which although listed as arts and crafts have a large part of their membership drop shipping.
Shopify has been around for a awhile, Woo Commerce, and Big E-Commerce, et el, but seeing T. V ads by companies like Big Daddy, using a well-known actor to promote their E-Commerce credentials. It would seem there is a rush to get on the band wagon started by E-Bay all those years ago.
The lure of earning an online income has become popular and drop shipping is probably the most basic way to tempt people into setting up a website. Unfortunately you will probably be populating it with stuff that thousands of others have listed as well.
Is it likely to be profitable for you?
The short answer is probably not. Unless you have a very specific niche and you just focus all your energies into that one niche, then maybe after some time you might make enough to cover your costs, and maybe, become very profitable.
The costs can add up when you are being charged small percentages for credit card buyers, or users of Pay Pal, your shipping costs need to factored in correctly so you need to be mindful of these as well as your monthly or yearly hosting fees, and any add ons.
Face book advertising seems to be the preferred way E-Commerce companies push to their members to get sales. Not only is face book advertising expensive, but finding the particular audience for your product requires a lot of research and is really a steep learning curve for anyone wanting to earn an income online. Not to mention the time involved.
For instance can you
Create search-optimized, high-converting product descriptions for your online store ?
Test different versions of a product description to find out which converts best ?
How to write like a copy writing master, without actually being one ?
All of this is time consuming and if you are new to drop shipping or any internet business then it takes time to get your head around all of this. When the “Gurus” are talking “which one converts best” or doing “A and B testing” it involves spending money usually lots of it.
Then you have the search engines, Google, Bing and Yahoo to contend with. If you, like so many just use the descriptions given on the manufacturers page then it is likely that Google will see that as duplicate content and penalize your site, and, no one is going to see your site.
SEO for E-Commerce
Some say it is not needed. That is a myth. Before you set up a website decide on what product you would be selling. Then look through some Key phrases / keywords that you could use for the title of your site. Just pick a word, type it in to the keyword space and see what comes up, either on a tool you have or, if you don’t have one, here is a free one.
Just use some common sense and choose a name for your site that is relevant to the product you intend to sell. Obviously you might not be able to use the whole phrase, but, you might get lucky.
An overview on how to use it is shown Here
As well as painting a picture in your potential customers minds with your descriptions you also need good quality photos.
The manufacturers site will have photos, but not all be of a quality suitable for your product to stand out from similar products on other sites. The only way around this is to buy a sample product and take your own photos, Even making a video and uploading it to your site will go a long way to enhance your chances of being found by the search engines and making sales.
The thing is to leave no stone un-turned. Starting with a good relevant keyword name for your site. The description of your item would be headlined with a keyword. The description should be appealing enough to the reader so they want to buy. Don’t worry about keywords in your description the headline will take care of that. The description should just focus on the attributes of the item.
Photos and videos. should be of the best quality. Check your hosting provider as to what is the most applicable size for your photos so you don’t have slow loading pages.
Get this part right and you could be on your way to earning an income online. Possibly a very good one.
Why listen to me
I am not really selling anything, I have a couple of ads on this site which might pay me a small commission if you buy from them, but that is about it. I am not a “Guru” selling the latest whiz bang concept on how to set up a website in 60 seconds and make a million dollars by tomorrow morning. But I have a good background in drop shipping.
For 10 years I sold jewelry, hand made coin cut outs that were fashioned into things like golf ball markers, belt buckles, necklaces, ear rings, cuff links. etc. If you don’t know, Jewelry is probably the hardest of all products to sell, either physically or by drop shipping. I would not recommend it to anyone, unless of course you have a particular unique item that appeals to a certain segment of that market, and the pricing is such that it is worthwhile promoting.
Which E-Commerce Service Would I Recommend.
I have used shopify, it is ok. It has lots of add ons which if you are not careful can add to your costs considerably. For me I don’t think you need all the gadgetry the e-Comm hosts encourage you to try. Your primary purpose is to have sales of your items, not play with gadgets, which will only slow your page load times down.
My experience tells me three things are important. A unique product that will make you a profit and can be expanded upon. A market for that product, and an appealing SEO friendly website. Of course you need a good email client, But for me anything else is just bling.
Then, it is up to you find the best marketing avenues to maximise sales. this is where the rubber hits the road. I will do a post on that at some stage, but, If everything is in place on your website then you will have the time to choose your medium for sales. Above all be methodical and get value for money.
if you don’t want to go to all the trouble of setting up a website, and are not able to spend the time required to get it up and running here is A free E-book that will help you with some ideas to start selling online.
If you want to set up a website then I would recommend clicking on the banner below. Cost wise and for a choice of suppliers, training and a good help desk make this hard to go past