Maybe the reason your compelling affiliate content sucks, is you were suffering writers block, or lacking time to put together a good article. Or you were just over it and needed time out.
So you went to Fiverr , and hired the one who promised the most for the least $’s, and the article came back written in Pigeon English.
You couldn’t afford any more money so you edited it yourself.
You might laugh, but it does happen and I don’t mean to disparage fiverr because there are many excellent freelancers there.
The need to continually put out new original content can be stressful. Lets look at some of the problems.
Table of Contents
The Problems With Content
- – Affiliate promotional samples are short
- – Spinning Existing Content
- – Disjointed content
- – SEO – not specific
- – Your Make Money Online business is the same old same old rehash of shiny objects,and expensive promises.
- – Content uniqueness.
- – Writers Block. Finding Inspiration for content
Affiliate Promotional Samples
Often these are short usually around 300 – 500 words. For SEO, this won’t cut it. The whole basis of any content is SEO.
Unless you can nail this then you are writing for the exercise.
Adding two Affiliate samples together is not going to help you. Although there may be a line or two that you could use, they are often old and no longer original.
The accepted rule is. Content for articles should be around 600 – 1000 words, and 2500 words and above is top tier.
There are exceptions though. A statistic I saw a while ago said the average blog is around 300 – 600 words.
A Lot of Content Is Not Articles.
What about all the visual stuff out there, videos, photography, some courses, 3d niches, music, sketching. They may only have a couple of hundred words and still rank.
Google loves long, quality content, 2500 words or more. It must relevant to the topic though.
Ok, that is a given, but it is not always necessary.
And if your going to spend the time writing long content, then make sure someone wants to know what your writing about.
Most bloggers settle for 750 – 1500 words. Provided other things like meta data and keywords are in the right places, you will go close to achieving a mid 80’s +, SEO score.
And, there is nothing wrong with that.
This bird doesn’t fly. I am aware of the claims made about the various forms of software. This one is popular, but the reality is, Google is not stupid.
If you want to spin content from a blog post on another site and use it in a new post. The google crawl will pick it up.
Plus, there is the disadvantage of the new Headline.
How much different can you make it to suit the spun content, or vice versa, and will it rank?
You haven’t mapped out how your post is going to take shape. You veer off topic, the links aren’t relevant, and it is hard to read.
I have first hand experience of this. It is not intentional. You just want to sit down and write, create something brand new that is going to change our lives and the world.
And you ended up writing crap. It didn’t matter, some of us learn the hard way. Come back and edit later. The positive take is you got something out there.
But you should improve. Right?
Sometimes it goes the other way, and we do create something new that is going to change the world. Other times those days can be hard to replicate.
Writers Block (again). How robotic can a person be?.
With affiliate marketing it can become a struggle to be compelling, and stay within the bounds of honesty, if your trying to have someone click a link and buy the widget or digital thing you are promoting.
SEO Not Specific
You researched for a headline using the latest whiz bang tool, then wrote a post where the headline had nothing, or very little to do with the content.
Your selling an apple peeler, to get a higher word count you move onto peeling cucumbers.
You hit publish, submit it to Google, Bing, and other search engines.
It is indexed a month later and can be found on page 50.
Make Money Online Business
For those in the make money online niche. Many move to attract attention to their website, and buy the latest
$147.00, $29.00 E-Book to generate traffic.
Then hand over a few hundred $$$ to someone who will push your promotion to their email list.
A smorgasbord of shiny objects promising wealth and fame is often the downfall for many affiliate marketers
Spending too much time with any of the below to get lookers at your product is also time and money sucking.
Social media marketing, Viral marketing, Video marketing, Paid advertising (PPC, PPV, Native, Media Buying), Influencer marketing
And others I have probably forgotten about.
The problem of course, is income will take a long time to overtake expenditure.
Many in this niche do not have enough notes, or plastic (with enough credit), in their wallets, to maintain this type of promotion for any amount of time.
In fact, this is the point where most give up. You need to get your SEO act together and start putting out good content. The reality is it is not that hard.
Every experts favorite statement. “Make your content unique“.
What the hell can you say about a portable hair dryer that hasn’t already been said, Instagramed, or sent viral across Face Book or Pinterest.
Finding angles can be hard. Is the research likely to tell you anything more than than what the product features tell you?. Have a look it might be a dud.
Unless you can turn it into fun, content will always be a struggle.
On those days where you are struggling and overthinking a task, walking away is sometimes the best option.
Come back to it when you are feeling more relaxed.
How do you do that? Take a light – hearted approach to the process. Don’t write a story and become too attached to it, or try to predict what it can do.
A short engaging article which gets people talking is just as good as a long engaging article that gets people talking.
Write from the perspective of being helpful and not taking yourself too seriously. If 300 – 400 words is all it takes to cover all the relevant points, and some additional relevant content (why they should buy for eg. ), so be it.
Finding Inspiration For Content.
There are lots of ways. Watch a movie, something said in a conversation, and what they call curated content which can provide all sorts of ideas for any market.
This is not to be confused with spun content. The two are chalk and cheese.
Curated content comes in two forms. Content aggregation and content discovery.
Is the aggregation of content, which simply means syndicating someone else’s content that you found from their feed. Example of a great tool. Feebly
You are able to add, remove, and organize the various blogs and sites you want to follow, as well as de-clutter your inbox.
You can view the complete or partial article through the tool and access it anywhere as it is web based.
In a nutshell, an aggregation tools allows you to compile the sites you like to read, all in one place.
Content Curation differs from content aggregation in that it requires a manual addition of content.
OK, sorry there is work involved.
When done properly, the full process of content curation can take as much time as creating original content.
You have to source, repackage and share a ton of information. This can be done more efficiently with automated tools.
But, you must also spend time filtering the content, adding insight and perspective, and building relationships with influencer’s and other publishers.
The best way to utilize this is to use it as a discovery tool. This may best be defined as
The art of sourcing, filtering and repackaging all forms of existing content to share with a specific audience to add value to their lives and save them time. See here.
An example of a great tool is Scoop
The content is curated by its members, so you can follow topics, new players in the game and users, so you don’t have to do fresh searches.
There is a lot to like about these tools, granted curation takes time, but as an idea tool for new topics that will be of value to your audience, it is time well spent.
You now have a place to grab some great ideas, next time you suffer writers block. ?
As an affiliate marketer or blogger, you need a constant stream of ideas for your playbook.
Done properly, Google will love you too.
But, at the end of the day just remember.
Curation can certainly lighten the load and open new doors, it will never replace the authority-building power that comes with creating original content.
Please feel free to leave a comment.
I have a small favor to ask. If you found this article useful could you share it please, some one else might find it useful too.
Until next time.
You can usually find me here.
14 thoughts on “7 Reasons Your Compelling Affiliate Content Sucks.”
Great you found it useful. There is a lot that goes into keeping your blog relevant.
All the best,
Happy to be of help Benson.
So true Andrejs,
All the best,
Thank you for sharing the link.!
I think if you find something useful, then sharing with friends or groups is a good idea, they may find it useful too.
All the best,
Google doesn’t discriminate, (some would say it hates everyone), However to answer your question. No. Googles algorithms, although in a constant state of development are aimed at helping the user who is searching for something.
If your topic is MMO or OMM it will not matter to Google. If you address the question then you will be ranked.
As for face book, I am not a fan of it, but if you dig into audience insights and find which groups are interested in MMO, then there should be no problem.
Thank you Rodarrick,
Yeah, if your talking about apple peelers or portable hair dryers, then have a story that tells someone why buying it was the best $xx you ever spent.
All the best,
Hello Micheal, affiliate marketing is one very nice means of making money online but research have made me understand that contents of site plays a very important role as well. I know uniqueness in content is good and i am just learning more about various kinds of contents for sites. Its a privilege to be here and learn more. Thanks.
Oh wow this is just fantastic, seeing some really fabulous tips on getting the best out of your content. You know, on a forum for internet marketing, a couple of people have come up with talks saying that they have made a number of content that they would consider unique and top class but it still doesn’t work. I feel it’ll be good to share your link there. It will help them a lot. Best regards!
Great post to see here and I must say that I truly value this. In all honesty, you have expatiated well on the concept of getting the right contents for the website and the benefits of having the right contents. Seo can go a long way but when it is done on disjointed contents, it is not Worthy at all. Thank you for sharing
You have hit the nail with this revelation and I learned something that can be used to jumpstart my own blogging. I have been stalled for weeks now because of my recent change in niche and topic without changing my domain and it’s hard. Now, with your lessons shared here, I think by tomorrow I will be able to publish a new blog post.
I’d like to ask… if my topic is about making money online (MMO) or online money-making, is there any new rules from Google frowning this kind of topic? I wonder about this because not long ago, Facebook has started hating MMO topics.
Having a very good and compelling quality filled content is one of the major determiner of any online marketing business, if you are not able convince your customers to patronize you by virtue of your content, it will make it difficult to make a sale. Sincerely, the 7reasons you’ve stated are very practical and most Affiliate marketers suffers from it, this article has explained how to do it right and i now it’ll be of help. Thanks
Great article! You really put points on the i. I’ve also used all these tools, both spinner and everything else. In the past, it worked relatively well, not today.
Only to read, to study, compared, think and write by yourself. In fact, it’s not so easy at times. I think it makes no sense to write only for quantity. A quality, informative and exciting content will make readers come back.
I use Scoop more as a idea generator Parveen.
But it is a lot more features than that. If you check it out
I am sure you can get a lot better content than spun content.
Hello Michael, Thanks for writing and finding 7 Reasons your Compelling Affiliate Content Sucks. I enjoy your article while reading and learn a lot.
I used Spinning Content last year and not get any perfect result from my site.
My only few original posts ranked in Google. But content on my site increase on daily basis when using Spun Content, but not ranking.
Now I understand why google loves unique content.